If you've ever gone through the process of creating your own info-product or software then you know that while there is profit involved it can be a vigorous and time-consuming process. I always say it's good to have your own products, but they should be used in conjunction with resale rights products - not instead of them. The nice thing about getting hold of a good resale rights product is that you have effectively paid for some-one to research and write a (hopefully) killer product - usually that means you get the sales pages and graphics too. Make a few adjustments to the sales pages, add in your own bonuses and hey presto you're ready to start accepting orders into your paypal account. So what are the bottom line, must-implement tactics that you need to use to maximise your profits with resale rights? There are a few of these, but first of all it's like the old internet marketing adage says..."the gold is in the list"! Perhaps you've heard the gurus talk about it (well what more proof do you want then) - you must build, maintain and satisfy your own list of newsletter subscribers. Look, list building strategies are the topics of many a book but there are ways that you can go about it quickly. Do you harness the power of eBay to build your list? Do you have a PPC campaign set-up to capture more prospects (simply offer them a high-quality freebie)? List building should be seen as a long term commitment - don't expect to have 10,000 subscribers in a few weeks...it doesn't work that way for newbies (unless you're willing to pay top dollar for quality leads). Remember that as each new name pops into your list that's a potential future stream of revenue. If you've read my other articles on profiting with resale-rights then you already know that one strategy that I rate rather highly is that of developing your own "unique selling point" - or in simple terms, "being different". You MUST do this because in the resale rights game you're selling the same product as virtually everyone else. The same PDF document. The same sales page. The same graphics. Why should your customer choose you over the other guy? Because of your unique selling point. You're going to be different by adding your own bonuses (perhaps one's you've created yourself). You're going to tweak the sales page so that the copy is more powerful - more compelling to the prospect. You can even score an A+ in my book if you re-design the ecover and banners. Hey, it's almost like it's your own unique product that no-one else has. That creates a hell of a lot of perceived value in your prospects mind - and if you can do that you'll make the sale. Here's another killer strategy that very few people use - use joint ventures with people who have significant lists. Now I know what you're thinking...it's hard to do a JV for a resale rights product. That isn't really true and I'll tell you how you can JV with the biggest of them. First make sure you have a real quality product - and one that is relatively new and if possible "in vogue". Next, load up the perceived value by adding as many relevant bonuses as you can find. Really go nuts here...make it ten or more. Then redesign the sales page - make it much better than the original. Then offer it to joint venture partners who may be interested in promoting it alongside you. Don't worry about taking a smaller commission - offer them 60% or more - remember that a good JV will put your offer in front of thousands and aside from the orders you'll generate you're also building your list with paying customers. We've covered a lot of ground today in a short space of time but I'd like to leave you with a final strategy - articles. Even if you've heard it before, are you doing it as much as you should be? You can whip up a good quality article in under an hour and submit it to literally hundreds of sites. Viral marketing at it's best and pretty much free too. Articles can bring about a lot of traffic for you, assuming you have written an informative, entertaining piece (never ever just write an article that is a hybrid of your sales page - it won't be picked up and will hamper your future efforts to get published). What you've read above is a basic blue-print for succeeding with resale rights products. Remember that Rome was not built in a day - keep working at your business, keep doing the right things and over time you will be rewarded. |
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