Accepting credit cards can be a very intimidating option to consider as a sole practitioner or small-firm attorney - if you deal with collecting retainers from your clients...
The word merchant service has developed an almost ominous connotation among solo professionals and for good reason. Most people associate the phrase with ludicrous fees, minimum transaction volumes, equipment rentals and restrictive contracts. And all too often, that notion is entirely justified.
In fact, several professionals simply choose to forget about accepting credit cards altogether - because its just one less hassle to deal with. Unfortunately, this can actually cost them quite a bit of business, whether they realize it or not. Its been continually proven that providing your customers the option of paying with credit will increase sales (in this case, client volume) in practically every industry.
Furthermore, the main advantage for an attorney to accept credit cards wouldnt so much be an increase in client volume as it would eliminate waiting for checks in the mail not to mention having someone make a bank run to get them deposited. And credit card payments dont bounce either!
The truth is that while there actually are some very affordable (and flexible) services available to solo professionals, theyre also very few and far between. And in most cases, theyre not easy to recognize.
So lets explore some of the terms and terminology of the merchant industry so as to de-mystify the process of choosing a merchant company that will effectively suit your practice
Statement Fees: Most merchant account providers will charge you to simply receive your billing statement. This normally costs $10.00 per month. This is, for the most part, a pointless fee for the purpose of generating additional revenue for the merchant company as it much more than covers the cost of distributing a statement although, not all companies have a statement fee.
Monthly Minimums: Several programs include a minimum, which is not a minimum amount of sales volume, but rather its a minimum charge in regards to transaction fees. Normally, this is $25.00 per month. This does not mean that a $25.00 sale will waive the minimum.
Transaction Fees: This is a flat-fee per transaction through your merchant account. This will typically be around $0.25 per transaction although different credit cards will themselves charge a transaction fee as well, such as American Express and Discover.
The Annual Fee: The majority of merchant services will employ an annual fee, ranging from $45.00 to $95.00. Again, this is simply a premium for using the service.
Program Fees: Also called the monthly fee, this is simply a monthly premium ranging from $5.00 to $25.00 per month to accept credit cards via the merchant service in question.
Discount Rates: Also known as the flat rate, this is a percentage of every sale that is automatically commissioned to the merchant service, and split between them and their processor (if theyre a third party). This will range from 1.95% to 5.95%, depending on the nature of the service.
The Cancellation Fee: The majority of merchant services do utilize a minimum term of duration within their account contract. To cancel the contract before its term has expired will cost anywhere from $95.00 to $250.00, sometimes more.
Equipment Lease or Purchase: In general, youre required to either lease or buy the (expensive) equipment needed to process credit card swipes. Leasing equipment can range from $29.00 to $79.00 per month, with an average term of 36 48 months. These leases cannot be cancelled. In addition, you will be paying the relevant state tax on those payments - and to top it off, most companies will charge an extra $3.00 per month or so for a Loss and Destruction waiver. At the end of the lease, you must either return the equipment in good condition, or you must purchase the equipment for at its current market value. The purchase price will be something like 15% of the aggregate lease payments (for a 36-month term).
As you can clearly see, all of this can add up to a substantial amount of money - and if you do default on the equipment lease, it will show up on your credit report.
Accepting credit cards doesnt seem too exciting at this point, does it?
However, as I had mentioned previously, there are some affordable options within the merchant industry that actually cater directly to solo professionals and part-time business owners.
For example, did you know that you can accept credit cards without any equipment at all by simply using your cell phone (or blackberry)?
Not only is this type of system totally mobile, most of these services are uniquely affordable. One in particular, Accept by Phone, costs only $5.00 a month with a discount rate of 3.95% on each sale. Such services are able to bypass all the other fees because of the way that transactions are processed and the automated call-in system literally allows the vendor to authorize and process the payment in real time within a matter of seconds.
Additionally, this service does not have a minimum term or a cancellation fee.
Glenn Garnes, attorney and webmaster of "Lawyer Lounge", recently reviewed the mentioned service:
I can't tell you how many times I've been on the road, at the courthouse, or out of the office when someone wanted to make a payment, and I delayed my ability to accept it by having to ask them to send a check. I also can't tell you how many times that check was late or never came in the first place.
If you bill for your fees, or if you have a collections practice, this [type of system] is the perfect way to increase your cash flow conveniently, and cost effectively, not to mention how it improves your profile in the eyes of your client.
Now, even if you would be processing most of your payments at the office and if you needed equipment there are also a variety of cost-effective services that suit that need as well. Just make sure that you take a very close look at the terms and conditions of the service in question.
Remember that the most crucial element of any merchant service is the term (duration) of the contract. They may be offering free applications, low fees and so on, but make sure that its not because they plan on locking you into a two-year contract.
Unfortunately, this is how most merchant companies make their money.
However, youre no longer at the mercy of the merchant industry, because youve just taken a behind the scenes look at how the whole system really works. You can now investigate accepting credit cards from your clients with confidence, knowing that it truly is possible to make life easier not harder by allowing your clients to pay with credit.
Especially those that are cash-strapped.
Its simply a matter of finding a service that caters directly to your needs as an attorney. |
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