The internet is all about finding out information on a particular subject. There are many different types of website, some offer a service, some offer a product and some merely offer advice. In this article I write about this third type of site which I refer to as information portals. I am not sure if you have ever heard of a program that the search engine Google run, which is called Google adsense. Basically people pay to appear on the front pages of results under certain keywords such as web hosting. Their advert then appears under the sponsored listing sections of the search results which can be above or to the right of the natural listings. This advertising program is called Google adwords and has proved to be very popular with advertisers who are attempting to attract more traffic to their site. This is also known as pay per click (ppc) and many of the other major search engines also run similar programs. Google adsense is a bit different. This is where people who own a website allow Google to include these Google adword adverts on their site. When people who visit the site click on one of the ads, the website owner receives a percentage of the income received. This is paid to the website owner normally on a monthly basis by Google. One of the problems with this program is that it is taking your visitors away from your site. You may be making some money but these people of course may have bought your product or taken up your service if they had spent longer at and reading your website. This is where sites which are purely information based and do not offer a service or product can do well with Google adsense. The website owners of these information portals are quite happy for you to click on one of the Google adverts as they do not care if you move onto reading another site. These information portals are becoming more and more popular with people who are trying to increase their monthly earnings on adsense. People who design this type of site should normally be able to offer their services for a very affordable fee. Typically you should not need to break the bank and I personally know of somebody who only charges 150 plus free hosting for a fifteen page information portal site. The web designer is able to find the content for these information portals in the many article directories which are now out there. |
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