What do you really expect from your website ? Should your website be clear and user-friendly ? Should the graphic design be esthetic, and of highest level possible and matching your company style ? Should the text on the individual pages be valuable and easily comprehensible for the prospective customer ? Should it be made according to the most recent Internet standards to make future updates and development cheap and time-saving ? Should your website be friendly for searching engines to enable easier positioning on google, yahoo, msn, altavista so the clients encounter your offer and not that of your competition ? Should the website earn money for you ? Should it be a business card, image gallery or show room ? Should it have a possibility of an easy and intuitive update of text and graphic content of individual pages of your website ? Or maybe should it be a well-thought internet shop, user friendly, easy to update its offer, easily and intuitively presenting your products or the range of your services, the shop that will earn big money for you ? THESE ARE THE BASIC PROBLEMS TO BE TAKEN INTO CONSIDERATION. TO BE HONEST THE TOPIC IS REALLY COMPREHENSIVE BUT I CAN GUARANTEE THAT IT IS WORTH CONSIDERATION. IT IS BETTER TO THINK OVER AND ANALYZE EVERYTHING CAREFULLY THAN MAKE ALTERATIONS TO THE WEBSITE THAT DOES NOT MEET ONES EXPECTATIONS BECAUSE OF SOME FLAWS I would like to present the correct strategy to which we will stick to during the whole process of creation and development of your new website. The correct approach to website creation is to consider all factors influencing the final success of the whole undertaking, i.e. 1. The availability of your offer on the Internet, appearing on the first results page of search engines like google, yahoo, msn, altavista, etc. 2. Creating a suitably prepared content on each page of your website, to make it easy and clear for the client, as well as search engine friendly. 3. Creating your website considering the most recent Internet standards and implementation of appropriate technology 4. Making the right image of your company on the Internet, i.e. choosing the style and colours that would match the companys field of activity. 5. Planning the whole undertaking and its budget. So, we should first consider 1. HOW TO BE VISIBLE FOR THE PROSPECTIVE CLIENTS ON THE NET ? First, the website should be added to as many as possible catalogues connected to your field of activity. You should also express yourself on Internet forums for the people to meet you and your offer. But above all To make your offer noticeable, it must be found on the first pages of most popular search engines (google, yahoo), because these are the places where your prospective client would seek interesting products or services, by entering words or combinations of words (or keywords). How to achieve this? THE FIRST OPTION By placing advertisements at google or yahoo, but for each click on our ad the amount of several of even several dozens cents would have to be paid. [ More about pay-per-click campaigns of Google can be found here ] [ More about pay-per-click campaigns of Yahoo can be found here ] THE SECOND OPTION By Search Engine Optimization, i.e. optimization of your website for the search engine or several search engines at one time, to make your website appear on the first results page, when asked to search words related to your company offer, not on e.g. 126,873 or later, which are browsed by no one. In principle the three first results pages generate the most traffic and of course the higher the position of the website the higher traffic and higher sales of your products and services. IN THIS POINT WE WILL CONSIDER ALL FACTORS THAT INFLUENCE THE RIGHT POSITIONING OF YOUR WEBSITE TO MAKE IT GENERATE AS MUCH TRAFFIC AND MONEY AS POSSIBLE. 2. THE CLARITY AND ACCURATENESS OF THE SEARCH ENGINE FRIENDLY OFFER Your offer would have to be very well prepared, to make it best suited for your prospective clients, and to make it best designed for search engine robots, which are indexing the websites and grant places in the rankings. It is like designing websites for humans in a world of robots, sometimes called SEO copywriting, but now lets concentrate on basic issues. Before work on the content of your offer the TARGET should be determined at the first place. TARGET is the group of people for whom the offer is directed at. THIS IS ESSENTIAL BECAUSE By determining precisely your target you could better concentrate on what your prospective client expects from your offer. You can place yourself in clients position, to determine carefully what are your expectations from the offer, from products or services included in it. The offer has to be presented in a way that would result in the sale of the product or service. How to write the offer correctly and save time and money ? [ this article will be included soon ] If you have a writing talent you can write your offer on your own, taking into consideration your prospective clients expectations. But, if not You can commission this task to copywriting specialists, who will know how to deal with it. However, in same cases the costs of this service may be higher than the costs of website design. Nevertheless, it is the vital part of the whole undertaking, and it is worth careful consideration. What is SEO copywriting ? SEO copywriting is the combination of carefully written content of the offer i.e. copywriting and Search Engine Optimization, i.e. carefully formatted entire content of all pages and all most important elements that are taken into account by search engines (like google, yahoo, etc.) to position your website as high as possible and to make it appear on the first results pages. 3. BUILDING THE WEBSITE ACCORDING TO THE INTERNET STANDARDS AND IMPLEMENTATION OF RIGHT TECHNOLOGY The proper construction of your website background according to the Internet standards would assure its correct display in different operating systems (XP, Linux, OS, etc.) and in Internet browsers (MS IE, Firefox, Opera, etc.), and also would allow the update and adding new functions to the website in the future. This would also allow for easier positioning of the website in the search engines in the future. You could implement the proper technological solutions now or in the near future, extending the potential of your website by content management system, or e-commerce solution. This solution easily and intuitively allows the update of the whole website content, saving time and money you do not have to spend them to pay the specialist company dealing with updates or rewrites. THE NEXT IMPORTANT THING IS The whole process is highly dependent on 4. THE ADEQUATE IMAGE OF YOUR COMPANY ON THE INTERNET Adequate, reliable, and stylish and colourful graphics, reflecting your field of activity. Designed to make your prospective client attracted enough not to search for another website. If you are looking for interesting products or information on the Net, you check several websites until you reach the one you like, because you like the design, style, colours, and the page is matching your query well. This is the most vital moment of clients contact with your offer, THE FIRST CONTACT with you through your website. Your company may be located several thousands miles away from the place your client lives and the image of the company over the Net decides whether the client will trust you as a professional company of your field of activity and will become interested in your offer, or not. If the website does not generate positive feedback, the client will probably close it before the entire content is downloaded. LETS MOVE TO THE NEXT IMPORTANT POINT, I.E. 5. PLANNING, REALIZATION, AND SETTING THE BUDGET FOR YOUR WEBSITE TO SUM UP THE WHOLE PROCESS OF WEBSITE DESIGN HAS TO BE WELL THOUGHT AND CAREFULLY FINISHED UP and all details have to be taken into consideration. The priorities have to be set, i.e. what is most important, what is important, what is less important and what is unnecessary in the given moment and according to the budget - the amount of money we can spend on website design. You cannot build a palace, if your budget is meant for a house. You also cannot buy Mercedes in the price of FIAT. Unless the budget is enough to implement all facilities at the first time. On the other hand, correctly planning the whole process with the consideration of the budget, the most vital priorities for the website are achievable, and the expensive functions that are not yet necessary may be implemented in the future. If you have no idea about it I will gladly provide advice which functions are needed and which may be implemented in the future. I just need the most precise information concerning your needs, priorities, details, and a detailed description how do you think your website should look like, what would you like to have and what you consider unnecessary, which company websites in your field of activity you like and which you dont like, and how the ideal website for selling your products or services should look like. We can devise everything together I would also be able to provide advice in various issues concerning the whole process of website design. You may use the form, found here. |
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