Edna's company is the only private label manufacturer offering home-grown, all-natural aloe from its own farms with complete formulation and packaging service all under one roof. The same fifty or so formulation that Edna created and produces are packaged for and sold by hundreds of different companies, even the highest-priced, ritzy skin-care and beauty sales salons in New York and Berverly Hills.
And it all started in a pot on Edna's store, in Lawton, Oklahoma. After six years of selling Merle Norman cosmetics and running a beauty salon, Edna decided she could produce better products than she was getting from her suppliers. Edna studied everything she could find at the library about chemistry and about cosmetics.
In 1956 she formulated her first product a face cleanser, in her kitchen, making eight or nine jars' worth at a time in a pan with a handheld blender. Two years later, her first line of products "youth in jar" lotions, creams, and treatments was being sold in her own store, by mail, and by a few sales agents scattered around the country. Her business has no oil as bases (common in the skin-care business) to using aloe as a base, not just a top-off ingredient. Consumers were thrilled with the effects, other companies' executives were finding their way to Edna, eager to find out what she knew.
Edna kept her formulas to herself and acted quickly to tie up as much aloe-plant production as she could. The only way to get this self-taught chemist's formulas, savvy advice and top quality aloe was to have her produce and package products for you. And hundreds of companies, including names you would know, do just that.
I want you to imagine what it will cost to create consumer awareness for a new line of women's skin-care products! You would need some famous models, actresses and promoters, $30,000 to $80,000-per-page ads in cosmopolitan and many other magazine, TV commercials, and fancy packaging.
If you don't have money for all these, it may slow down your progress or even kill your business idea.
When you control a product, you can private label it for companies that already have consumer confidence, advertising and most importantly extensive distribution.
Edna has built a multimillion-dollar enterprise through this simple process.
All over the industrialized world, private labeling has become a lucrative business. Through it, an investor with or without a clue of how to create a new product has a brilliant opportunity of taking a new product to the market in his own name.
The manufacturer is happy as well from a weekly production of 2000 cartons he can move to 20,000 cartons.
Consumers are happy too. This is a quality product that is useful and can get to everybody due to the number of marketers.
Start immediately to make use of this simple business strategy, if you are not using it already.To learn more on this topic get a copy of the Newly realeased ebook Titled:"How To Become A Life Time Multi-Millionaire
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